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"Barlow
and Stewart break new ground in bringing together the dynamics of
customer service with the intricate emotional connections a great brand
engenders."
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
Branded Customer Service
The Branded Customer Service book and toolkit were co-authored by ON-Brand Partners CEO, Paul Stewart and are a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with your organisation. The book reveals how to infuse an entire organisation with brand values and create a recognisable style of service that reflects brand promises and brand images.
Branded Customer Service is also a comprehensive methodology that provides the framework, tools, and resources that you shape and implement from inside your organisation. This way the key dimensions of the company – marketing, customer service, operations, and human resources – can be integrated with, and aligned to, your business strategy. More information on the Toolkit can be found on the Branded Customer Service website.
View the book on Amazon.com