"Barlow and Stewart break new ground in bringing together the dynamics of customer service with the intricate emotional connections a great brand engenders."
 Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

Branded Customer Service

The Branded Customer Service book and toolkit were co-authored by ON-Brand Partners CEO, Paul Stewart and are a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with your organisation. The book reveals how to infuse an entire organisation with brand values and create a recognisable style of service that reflects brand promises and brand images.

  • build your brand from the inside-out and transform your organisation
  • engage staff, build consumer trust, and create a competitive edge 
  • enhance your brand through every service touch-point
  • discover how to transform your organisational culture
  • align training and HR practices with business strategies
  • establish the foundations for a unique employee brand

Branded Customer Service is also a comprehensive methodology that provides the framework, tools, and resources that you shape and implement from inside your organisation. This way the key dimensions of the company – marketing, customer service, operations, and human resources – can be integrated with, and aligned to, your business strategy. More information on the Toolkit can be found on the Branded Customer Service website.


Visit the Branded Customer Service website

View the book on Amazon.com