About Edge of Stretch

The Edge of Stretch is a leadership development programme that drives results by accelerating performance, and building capability to effectively execute strategy in a more complex world.

The Edge of Stretch raises the ‘performance plateaus’ of individuals, teams and organisations by delivering:

• Enhanced leadership capability and confidence to thrive in uncertain times and embark on new directions;
• People positively challenged to pursue specific, challenging goals and performance standards; and,
• Increased capacity of the organisation to execute strategy at any level, with immediate results.

Jamie heads up the ‘Edge of Stretch’ team within ON-Brand Partners™, and his personal achievements and experiences provide the backbone for the concepts and tools within the ‘Edge of Stretch’ programme.

Sometimes when you think you are making the least progress, you are actually making the most”.

Jamie Fitzgerald

“As we set out on the biggest adventure of my life, racing 5000km across the Atlantic Ocean, everything was going to plan.

Within 24 hours, we faced unexpected adversity. We had gone straight into a major storm – head-winds, waves and currents. With our progress stalled we faced a choice. Put a sea anchor, which would reduce the rate at which we would be pushed backwards, but at least we would conserve precious energy. 

Or, keep rowing.

We took the tough decision and kept rowing, adapting our shift pattern and working together. For 36 hours we made no progress, moving no more than a mile across the ocean.

Tired and disheartened, finally the storm passed through us. Then we made the call to our support team by satellite phone. “Whatever you’ve been doing, keep doing it” they said. “Everyone else has gone backwards (they all put out their sea anchor), and you are now 30 miles in front.

Forty days later, we crossed the finish line, winning in world record time. Our winning margin?  Just over 30 miles!
We learnt that how we cope with times of adversity and deal with ambiguity can create an ultimate and sustainable competitive edge.

And it wasn’t just bloody-mindedness. Rather, success was the result of stretching ourselves - thinking the options through analytically, backing our judgement, adapting our processes, and believing in our ability".

Ready to get on the edge? 

If improving the performance levels of leaders in your organisation is a priority, let’s talk about how the Edge of Stretch can be the vehicle for taking emotional engagement and tangible results to another level.

Jamie Fitzgerald             Jamief@onbrandpartners.com         +64 (21) 825516

Click here to download the Edge of Stretch brochure