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Road Safety Initiative
As many of you may know, ON-Brand Partners is assisting RoadPol (a global World Bank project) to develop its strategy to make a big contribution to saving 5 million lives over the next decade. This is an incredible opportunity for OBP and a profoundly worthy cause. We recommend you read the 'Police Leadership Saves Lives' document as a great overview on the challenge. To find out more about RoadPol click here.
As RoadPol begins its journey to achieve greater engagement and commitment of the worlds police forces, to the fight to bring down the worlds road toll, we will bring you the latest happenings and stories in the world of global road safety. We hope many of you will follow the journey with us and maybe find a way to contribute to its objectives.
Road Safety Enforcement News
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With their new website, the Queensland Government are doing a great job in humanising the impact of road trauma and using the power of emotion to get people to change their driving behaviour.
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In this latest news roundup we see the global road safety community gearing up for the Moscow Ministerial Conference on Road Safety, development organisations joining forces to improve road safety outcomes and the release of a new 'Make Roads Safe' documentary with Michelle Yeoh.
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In this latest news roundup, the seatbelt celebrates it’s 50th birthday, the Presidents of the US and Russia join forces to tackle road safety issues, African Ministers call for a Decade of Action, DFID pledges support and resources for the Global Road Safety Facility and Michelle Yeoh to attend the 2009 Clinton Global Initiative in New York.
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In a recent newspaper story the Armenian Government has announced significant moves to improve its woeful road safety statistics and they have started by pointing the finger at their own police force. They rightfully state that cultural change must start with the very people who enforce the law.
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Results of a recent study by Australia’s ‘The George Institute for International Health’, has added even greater weight to the need to apply much greater focus to the ‘Enforcement’ element of the global road safety strategy. Looks like young drivers respond better to 'consequences' rather than gentle pursuasion.
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View all Road Safety Enforcement News
Road Safety Enforcement Stories
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Here's a great video story about a Chinese Policemen who has pulled over a motorcyclist and his passenger. He then attempts to educate people about the need to wear a helmet in a rather unconventional way. His commentary is quite hilarious.
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Of the 4 E's* identified as critical to reduce road deaths and injuries, 'Enforcement' by Police is the one where there has been the least action with no coordinated global approach. Until now...with the formation of RoadPol.
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It’s fair to say you haven’t lived (or almost died) until you’ve ridden in a Matatu in Kenya. A Matatu is essentially a very old and run down minibus that attempts to transport as many people as possible at one time with little disregard to safety.
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Heres a real good news story. For over a decade Grieg Craft, an American living in Vietnam has been promoting the use of motorcycle helmets there. Back in 2000 fewer than 3 per cent of Vietnamese motor cycle or motor scooter riders used helmets. And the reason… well vanity played a big part.
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My wife recently told me a story of a colleague of hers who had just come back from travelling in Peru. In the Peruvian countryside he had witnessed first hand how a new highway was causing havoc in the lives of villagers as it cut its new swathe through their once peaceful villages.
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View all Road Safety Enforcement Stories
Related Websites
FIA Foundation
World Bank Global Road Safety Facility
Commission for Global Road Safety
Make Roads Safe
TISPOL
Moscow Ministerial Conference on Road Safety
RoadPol on Wikipedia
Key Documents
Make Roads Safe Report 1 - June 2006
Makes Roads Safe Report 2 - May 2009
WHO - World Report on Road Traffic Injury Prevention - 2004
Road Safety Events
November 09 - Moscow Ministerial Conference
November 09 - Australasian Road Safety Conference