It's always been our belief that Culture Change needs to come from within and is more of a movement than a mantra.
Our Frontrunner (internal champion) methodology has been instrumental in getting momentum going so we are not surprised to see this approach validated in this article from HBR.
Changing company culture requires a movement not a mandate.
We're starting to see greater emphasis on social transformation. And, rather than starting with a call to action (logic) , movement research suggests it's best to start with emotion.
In the article they note that changes don't have to be big - or even have lots of people involved.
What’s more, social movements typically start small. They begin with a group of passionate enthusiasts who deliver a few modest wins. While these wins are small, they’re powerful in demonstrating efficacy to non-participants, and they help the movement gain steam.
By having the right conversations that connect people into purpose and strategy and creating ‘Frontrunners' who can get lead the way and get the movement going, you’ll get the change momentum you need. Have a read of the article and then ask us how to create a movement in your organisation.
Changing company culture requires a movement not a mandate
ON-Brand Partners - Creating movements through the right conversations
Leah Fisher. Chief Engagement Officer, ON-Brand Partners